A report published by the food standards agency states that many food manufacturers are mislabelling foods as 'homemade', 'natural' and 'pure'. The report, commissioned by the Food Standards Agency, and produced by the food advisory committee, states that "Labellers have a tendency to be economical with the truth". They found examples of caterers using the term 'homemade' for foods that have been purchased from supermarkets but re-heated on the premises.

The Food Standards Agency will be consulting with consumer groups, manufacturers and consumers over the next three months to provide tighter definitions of food labels. The FSA are also proposing a prosecution mechanism that would be carried out by local authorities. Any prosecutions would result in being 'named and shamed' by the FSA.

 

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