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How to whinge helped by NetBy Simon Goodley Dotcomtelegraph 19th April 2001 HELP is at hand for those who want to complain more effectively about products and services that have not come up to scratch. If your new toaster stopped working after a week, or you are not sure how to take revenge for a particularly diabolical train journey, the aptly named Howtocomplain.com will show how. Chaired by John Bridgeman, former director general at the Office of Fair Trading, the website gives information and tips on tackling a range of companies, from retailers to banks. The site, which uses a fly in a bowl of tomato soup as its logo, also allows customers to complain online. Stuart McCandlish, managing director of Howtocomplain who quit as a City analyst last April to set up the site, said: "Tracking down information and getting something done about issues can be difficult. I've had a few experiences of complaining so I've got pretty good at it." Mr McCandlish, who invested about £50,000 of his own money in the project, won compensation and an apology from an unnamed mobile phone retailer after a lengthy insurance dispute. While the site's advice is free to consumers, Howtocomplain hopes to make money by selling consultancy and information on complainers and their complaints to companies to improve their customer service. And, if you want to complain about the website's advice, you can send an email to complaints@howtocomplain.com.
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